Major overview

We have signed a cooperation agreement with eight foreign art academies. Professors from many top academies led by the Venice Academy of Fine Arts will teach in person, and students can enjoy the international classrooms of international art masters without going abroad.

Educational Goal

Based in the Guangdong-Hong Kong-Macao Greater Bay Area, the goal of this major is to cultivate application-oriented technical talents qualified to work in field of graphic design, decoration design, advertising design, digital design, project management who are competent in visual design, engineering production. We focus on cultivating students' core abilities of 'learning, application, expression, cooperation, and innovation', and implement general education, professional education, practical innovation education, and provide enterprises with visual communication design concepts and application needs.

Features

1. Based on the official background of cultural and artistic exchanges between China and Italy, this major sets up courses in accordance with EU education standards, and integrates the unique advantages of China and Italy to build a training program.

2. Students do not need to go abroad. The college introduces teachers from famous Italian schools to establish high-quality overseas education resources and cultivate design talents who master the essence of international design concepts.

3. Four test sites for Italian CILS, CELI, PLIDA, IT, 600 Italian, 200 master courses and 40 practical training courses, sufficient course equipment will benefit students a lot.

4. Regularly invite well-known experts in the design industry to come to our school to hold lectures, art exhibitions and portfolio guidance, to provide students with more learning and work exhibition opportunities.

Teaching content

Core Curriculum：Italian, work Guidance, symbols , graphics and text, signs and colors, layout and formatting, display and furnishings, publishing and packaging, graphics and images, brand image.

Featured Courses：Work Guidance, printing and production, photography foundation, communication and planning, creative copywriting, commercial illustrations, book binding design.

Further studies and career development

Graduates of this program can apply for a master's degree program at domestic and foreign universities to continue their studies, or choose to work in or outside of China. They can play roles like digital media art planning, film and television animation designer, graphic designer, design managers and editors of TV stations, animation production companies, electronic audio and video publishing houses, Internet companies, multimedia application development and production companies, design services and consulting companies, advertising companies, and film and television media. What’s more, Students can choose to participate in internships at Milan Design Week, Milan Fashion Week, and Milan Handcraft Art Exhibition durling in graduate school.