(1) Logistics Management (Sino-British, Sino-Australian, Sino-American 2+2 Joint Training Bachelor)
Cultivation Objective: This programme cultivates innovative and application-oriented senior professionals who are in line with international standards, based on the theoretical foundation of management disciplines and the interpenetration of economics, management and engineering disciplines, mastering the basic theories, methods and techniques of analysis, design, operation and management of logistics management and supply chain systems, familiar with the logistics operations in the production and operation activities of enterprises, and able to engage in the design and optimization of logistics systems, logistics business operation and management in enterprises and institutions.
Main courses: logistics, transport management, supply chain management, warehousing and distribution management, third party logistics, logistics equipment and technology, procurement management and inventory control, logistics information management, logistics cost management, etc.
Career Direction: Graduates can apply for postgraduate degrees in foreign universities to pursue further studies; or work at home and abroad, mainly engaged in logistics system optimization, logistics comprehensive planning, logistics business operations and supply chain management. Specific areas include: procurement logistics management, production logistics management, sales logistics management, international logistics management, customer service management, logistics marketing management, etc.
(2) Marketing (Sino-British, Sino-Australian, Sino-American 2+2 Joint Training Bachelor)
Cultivation Objective: This major aims to cultivate innovative and application-oriented senior professionals who are in line with international standards, have good professional quality, practical ability and innovative spirit, master basic knowledge and skills of marketing, have strong foreign language communication ability, as well as have strong marketing and management ability, and can engage in front-line work of marketing and business management.
Main Courses: Principles of Marketing, Market Research and Forecasting, Consumer Behaviour, Operations Research, Economic Law, Management Communication, Service Marketing, Management, Brand Management, Marketing Simulation Experiment, Market Research and Forecasting Course Design, etc.
Career Direction: Graduates can declare their postgraduate degrees in foreign universities to continue their further studies; or be employed at home and abroad, mainly in enterprises and institutions as marketing planners, marketing engineers, senior marketers, marketing regional agents, etc.
(3) Business Administration (Sino-British and Sino-Australian 2+2 Joint Training Undergraduate)
Cultivation Objective: This programme cultivates international management talents with good overall management quality, innovative and entrepreneurial consciousness, basic theories and knowledge of economics, management and modern business management, and basic skills in cost control, human resource management, marketing, project management, quality management, etc., as well as good comprehensive ability in English.
Core courses: Management, Economics, Accounting, Statistics, Organisational Behaviour, Human Resource Management, Strategic Business Management, Operation management, Business negotiation, Market research and Analysis, Multinational company management. Business Data Analysis, Financial Management, Leadership.
Career Opportunities: You may choose to apply for a master's degree at an overseas university to further your studies, or choose to work in management and operation in multinational companies and foreign-funded organisations.
(4) Business Administration (MBA International Master of Business Administration Training Direction), (3+1+1 Undergraduate Master's Degree Articulation International Class)
Cultivation Objective: This programme adopts the mode of joint training, introduces foreign curriculum and high-quality educational resources, adopts original foreign language textbooks, and bilingual teaching by Chinese and foreign teachers, so as to cultivate international management talents with broad professional knowledge, strong practical ability and high comprehensive quality, who can proficiently use English to study the most cutting-edge enterprise management theoretical knowledge and advanced management experience in universities at home and abroad.
Core courses: Management, Economics, Accounting, Statistics, Organisational Behaviour, Marketing, Human Resource Management, Operations Management, Strategic Business Management, Corporate Project Management, MBA Foundation Programme, IELTS English Intensive, Mathematics/Logic/English Exam Course.
Career direction: you can choose to apply for a master's degree from an overseas university to further your studies, to take the domestic examinations to further your studies, or to engage in corporate operations, marketing, project management, quality management, etc. in large and medium-sized enterprises and foreign-funded enterprises at home and abroad.
(5) Accounting (MPAcc international accounting master training direction), (3+1+1 international class)
Cultivation Objective: This programme adopts the mode of joint cultivation, introduces foreign curriculum system and high quality educational resources, adopts foreign original textbooks and bilingual teaching by Chinese and foreign teachers, cultivates international professionals with broad professional knowledge, strong practical ability, high comprehensive quality, and can proficiently use English to study advanced theoretical knowledge and skills in accounting in universities at home and abroad.
Core courses: Management, Economics, Accounting, Auditing, Advanced Financial Accounting, Cost Accounting, Financial Management, Management Accounting, Accounting Ethics, etc.
Career direction: you can choose to declare a master's degree from overseas universities for further study, choose to take the domestic examination for further study, or you can choose to work in finance, accounting and auditing in financial institutions, accounting firms, management consulting companies and domestic administrative and institutional units, etc.
(6) Accounting (Sino-British and Sino-Australian 2+2 Joint Training Bachelor)
Cultivation Objective: This programme cultivates international professionals with strong practical ability, innovation ability and sustainable development ability who are well versed in international business and accounting industry rules, and who can proficiently use computer and network programs and accounting expertise to analyse and solve practical problems.
Core courses: Economics, Management, Basic Accounting, Intermediate Financial Accounting, Financial Management, Auditing, Cost Accounting, Advanced Management Accounting, Advanced Financial Accounting, Audit and Assurance, Financial Reporting, The Accountant in Business, Accounting Information Systems, Performance Performance Management.
Career Opportunities: You may choose to apply for a master's degree at an overseas university to pursue further studies, or choose to work in international financial institutions, accounting firms, management consulting firms, etc. in accounting and auditing.
(7) Food Quality and Safety (Sino-British and Sino-American 2+2 Joint Training Bachelor)
Cultivation Objective: This programme cultivates international, application-oriented senior professionals who are in line with international standards, systematically master basic knowledge and basic skills in the field of food quality and safety, have broad knowledge, strong innovation, entrepreneurial and practical abilities, and high comprehensive quality, and are able to engage in international food safety supervision, quality management, quality control, inspection and quarantine, production management, technology development, product sales and other work.
Core courses: 2 years at home, mainly: food chemistry, food safety, food microbiology, food nutrition, food technology, food quality management, etc.; 2 years abroad, depending on the overseas university, mainly: food analysis, food microbiological testing, food standards and regulations, food safety supervision and management, food additives, modern instrument analysis, food safety risk assessment, nutrition and health, food science research methods, etc.
Career paths: You can apply for further studies at foreign universities to pursue a master's degree; or work in international organisations, large multinational food companies, import and export companies, or in domestic food safety supervision and management agencies, customs, inspection bodies, certification bodies, scientific research and educational institutions and other enterprises and institutions, engaged in food safety supervision, quality management, quality control, inspection and quarantine, production management, technology development, product sales and other work.
(8) Software Engineering (Sino-British 2+2 Joint Training Bachelor)
Cultivation Objective: This major cultivates high quality, application-oriented senior professionals with good professional ethics and humanities, good information science, mathematical and statistical foundation, computer system knowledge and solid programming foundation, as well as basic knowledge and skills of big data, mastering the basic principles and methods of computer software analysis and design, designing effective technical solutions and having a high sense of social responsibility, innovation spirit, practical ability and international vision.
Core courses: 2 years in China, mainly: Programming Fundamentals Software Engineering, Python Programming, Java Programming, Web Development Fundamentals, Java Advanced Development, etc. 2 years abroad, depending on the curriculum of foreign universities, mainly: robotics embedded systems, embedded networks and network systems, advanced computing and simulation computing system security, human-computer interaction, machine learning and data mining, computing behavior, etc.
Career direction: you can apply for further studies in foreign universities for a master's degree; or work in large IT companies in the research and development of intelligent application systems and computer engineering applications, in government or education departments, information centres, data centres and technical departments and management departments of enterprises and institutions in computer information processing, technical management, system maintenance and application deployment, etc.
(9) Data Science and Big Data Technology (Sino-British 2+2 Joint Training Bachelor)
Cultivation Objective: This major cultivates high quality, application-oriented senior professionals with good professional ethics and humanities, basic knowledge and theories of data science and big data technology, skills and methods of big data platform architecture design, data storage and management, data analysis and visualization, ability to design and operate and maintain big data platform architecture, data modelling and analysis, and solve industry application problems, who can adapt to the international competitive environment and have a high sense of social responsibility, innovation spirit, practical ability and international vision.
Core courses: 2 years in China, mainly: Internet Architecture Fundamentals, Big Data High Concurrency Fundamentals, Java Advanced Development, Hadoop Ecosystem Technology, Data Visualization Technology, Big Data Real-time Data Analysis, etc. 2 years abroad, depending on the curriculum of foreign universities, mainly include: Introduction to Data Science, Advanced Data Analysis, Statistical Methods in Data Science, Machine Learning, Data Science Projects, Advanced Techniques for High Dimensional Data, Computational Models for Data Science, etc.
Career Direction: You can apply for further studies in foreign universities to pursue a master's degree; or choose large foreign enterprises, government agencies, enterprises and institutions to work in big data development, data mining, data analysis, big data operation and maintenance, data modelling and analysis and other positions.
(10) Financial Management (Sino-Australian/ Sino-American/ Sino-British 2+2 Joint Training Bachelor)
Cultivation Objective: This major cultivates senior applied talents who are in line with international standards, have comprehensive development in moral, intellectual and physical aspects, possess good comprehensive management quality, innovative and entrepreneurial consciousness and international vision, master basic knowledge in economics, management and law, have the ability of financial planning and budgeting, financial decision-making and control, financial analysis and performance assessment, and can engage in cashiering, accounting and auditing in profit-making and non-profit-making organizations.
Major Courses: Economics, Basic Accounting, Financial Accounting, Tax Law, Financial Management, Financial Analysis, Accounting Information System, etc.
Career Direction: Graduates can choose to apply for postgraduate degrees in foreign universities to pursue further studies; or work at home and abroad, mainly suitable for cashiering, accounting and auditing in domestic and foreign commercial banks, accounting firms, multinational companies, commercial enterprises, investment companies, consulting companies, etc.
(11) International Economics and Trade (Sino-Australian/ Sino-American/ Sino-British 2+2 Joint Training Bachelor)
Cultivation Objective: This programme cultivates students who are in line with international standards, have comprehensive development in moral, intellectual and physical aspects, systematically master the basic principles of economics and the basic theories of international economics and international trade, understand the current development of contemporary international economics and trade, international electronic commerce as well as the social, economic and geographical situations of major countries and regions, are familiar with the prevailing international trade rules and practices, China's foreign trade policies and regulations, have an international perspective and They will be able to work in foreign-related economic and trade departments, foreign-funded enterprises, multinational corporations and government agencies to engage in international economic and trade, cross-border e-commerce and other businesses, as well as the management and planning of free trade zones, international investment and decision-making, and multinational operations.
Main Courses: International Trade Practice (Bilingual), International E-Commerce, Monetary Banking, Financial Management, Principles of Marketing, Business Policy and Strategy Studies, etc.
Career Direction: Graduates can choose to declare a postgraduate degree from a foreign university to pursue further studies; or be employed at home and abroad, mainly suitable for foreign trade business, foreign-related administration, cross-border e-commerce operation and other work in multinational companies, commercial enterprises, investment companies, etc.
(12) Visual Communication Design (Sino-Australian/ Sino-American/ Sino-British 2+2 Joint Training Undergraduate)
Cultivation Objective: This major cultivates applied practical talents who are oriented to the needs of the creative era and employment, with international design cultural vision, Chinese and foreign traditional design aesthetic and cultural characteristics, and have the ability to design traditional print media and modern digital media, and work in the field of modern professional design, communication agencies, corporate marketing departments and educational fields and research institutions in visual communication.
Main Courses: Cambridge English Course, IELTS English, Advertising Design, Film and Television Advertising Design, Packaging Design, Book Binding Design, Logo and Corporate Identity Design, Commercial Illustration, Photography and Post-Processing, Basic Training Course on Visual Elements, Graphic Design Classes, Multimedia, Integrated Design Classes, Web Advertising Design, UI Design, etc.
Career Direction: Graduates can choose to declare a postgraduate degree from overseas universities for further study, or choose employment at home and abroad, mainly in television stations, animation production companies, website design, e-commerce and related industries engaged in graphic design advertising, film and animation design, as designer assistants, design managers and other jobs.
(13) Human Resource Management (Sino-British 2+2 Joint Training Bachelor)
Cultivation Objective: This programme cultivates a more professional learning direction based on the professional theory of business, extending from the knowledge level of business management. From the perspective of economics, together with the classic cases of global management of people and people, students will be able to think about how to allocate appropriate human and material resources to achieve the set planning objectives from the business model of enterprises. Students come away from the course with a full range of skills to improve their recruitment presentations, practical communication with people, full English case writing and business thinking.
Key courses: Management, Marketing, Introduction to Human Resource Management, Human Resource Strategy and Planning, Performance Management, Recruitment Management, Human Resource Management and Talent Development, Accounting and Finance, Quality Management for Organisational Excellence, Personal and Professional Development, Ethical Business Responsibility and Sustainable Management, Developing the Reflective Practitioner, Human Resource Management Application Project.
Career pathways: Graduates can choose to continue to declare for further study for a postgraduate degree (one-year term) at a UK university, or choose to take up internships at home and abroad, mainly in enterprises and institutions, government departments, listed consultancy firms, the financial sector and universities and colleges.
