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Introduction to the Second Department of International Education, Guangzhou
Institute of Technology
The Second Division of the School of International Education was founded in September 2016.
It implements international common teaching standards and introduces advanced teaching
concepts from overseas. The school actively promotes international exchanges and cooperation,
focusing on training professional and international applied technical personnel. The School of
International Education has set up the Overseas Studies Department, responsible for applying for
visas and guiding students studying abroad. It provides students with first-class overseas study
services. At present, the School of International Education has established deep cooperative
relations with the world's top universities and cooperates with international institutions to carry
out '2+2' dual degree programs (two years' study in China and one year's study overseas), '3+1'
international joint program (three years of a domestic undergraduate program
plus, one year of foreign master’s program), and a '4+0' domestic characteristic
specialization program.
Strict education standards
Our curriculum system uses small-sized class structures and interactive teaching. The teaching
team comprises young and middle-aged backbone teachers from overseas and industry experts.
The classes are novel and active, and the courses are taught bilingually or in English. We attach
great importance to the school-enterprise alliance to help students scientifically plan their careers.
Quality alumni network
Regular alumni exchange activities are organized, and the alumni association also provides
scholarships for outstanding students to expand communication channels.
International schooling
We have established friendly and cooperative relations with dozens of foreign universities and
conducted joint training with many colleges and universities to enable mutual recognition of
credits. For example, the '2+2' dual degree program and the '3+1' international joint program
are different from the traditional system of studying abroad. Students can enjoy the official
channels of learning in foreign countries at a low cost.
High industry recognition
Our teaching focuses on cultivating students' professional competitiveness so that they can
achieve academic success. Currently, our career-employment matching rate of graduates ranks
among the best in China. Our partners include China Certified Tax Agents Association,
Guangdong- Hong Kong-Macao Greater Bay Area Economic and Trade Promotion Association,
Super Sports Education Group (Tencent E-Sports), Guangdong Cultural and Creative Enterprise
Alliance, and eight overseas fine arts academies.
Excellent supporting facilities
We are known for our leading campus facilities, including a multi-purpose library, an
international education institute complex building, a gym, and an excellent business center.
The total area of student apartments in our college is 37.08 square meters, with an average per
capita area of 9.29 square meters. Additionally, our campus also has air conditioners, roller-
washing machines, microwave ovens, induction cookers, refrigerators, night reading lamps,
direct drinking machines, electric fans, electric water heaters, hairdryers, and other essential
household appliances. The department has full 5G signal coverage and uses technological
facilities such as smart door locks. Students' online tutoring and language (IELTS and Italian)
courses are free of charge.
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Majors:
Financial Management (Dual Degree Programs)
International Economics and Trade (Dual Degree Programs)
Environmental Art Design (International Joint Program)
International Economics and Trade (International Joint Program)
Financial Management (Certified Tax Agents Program)
International Economics and Trade (Guangdong-Macao Economic and Trade Talents Joint
Training Program)
Digital Media Technology (Electronic Competitive Sports Program)
Musical Performance (Guangdong-Macao Economic and Trade Talents Joint Training Program)
Visual Communication Design (Sino-Italian Bilingual Art Talent Joint Training Program)
Visual Communication Design (New Media Entrepreneurship Program)
Majors Introduction-- '2+2' dual degree programs
Financial Management (Dual Degree Programs)
• Educational goal
A 'multi-campus' learning method is employed, and an international perspective
is highlighted while teaching this major. The '2+2' model and mutual recognition
of credits help facilitate joint training with many cooperative colleges and
universities in the United States, Australia, and the United Kingdom. Our goal is
to cultivate professional and international application-oriented talents qualified
for accounting and financial management for-profit enterprises and non-profit
organizations at home and abroad. Further, we intend to produce graduates with a
global perspective, comprehensive development of all-round morals, intellectual,
physical, and aesthetic grounding with a hard-working spirit. Also, on completing
the program, the learners will have mastered basic knowledge in economics,
management, law, computer applications, and financial management and have
developed practical abilities, communication skills, an innovative spirit, and a
sense of social responsibility.
• Features
1. Chinese and foreign dual campus teaching model and dual degrees. Exploring
the complementation of advantages in Chinese and Western education
2. Third-year students can decide whether or not to further their studies abroad
according to the prevailing situations.
3. Classes are delivered bilingually and in a smaller capacity which allows
for more interactive teaching.
• Teaching content
o Core curriculum: Cambridge IELTS, economics, Management, Economic
Law, Basic Accounting, Financial Accounting.
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o Overseas courses: The subjects that student learn overseas include human
and project management, interpersonal communication, entrepreneurship, and
small business, management economics, financial accounting process, business
law, business forecasting, financial management, financial reporting, financial
accounting issues, company law, tax law and practice, cost and management
accounting, Sustainable development and ethics, and corporate accounting.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
China. Career paths include banking, government economic management
departments, financial institutions, securities financing companies, FP&A
financial analysis, cost accounting, tax accountants, financial directors, risk
control supervisors, auditing departments, etc.
For graduates who wish to further their studies overseas, they can apply for below
partner colleges and universities:
o Australia: Flinders University / Queensland University of
Technology
United Kingdom: University of the West of England / Coventry
University / University of Northampton
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o United States: University of Miami / Southern New Hampshire
University
South Korea: Tong Myong University
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International Economics and Trade (Dual Degree Programs)
• Future goal
A 'multi-campus' learning method is employed, and an international
perspective is highlighted in the teaching of this major. The '2+2' model and
mutual recognition of credits help facilitate joint training with many cooperative
colleges and universities in the United States, Australia, and the United
Kingdom. Our goal is to cultivate professional and international application-
oriented talents competent in organizing and managing international economic
and trade activities, international market development, import and export
business operations, and cross-border e-commerce operations and management.
Students should systematically master fundamental theories, basic knowledge,
economics, and international economics and trade methods. Subsequently, they
should understand and grasp the operating mechanisms and development laws
of domestic and foreign economic and trade, be familiar with domestic and
foreign economic and business rules and practices, and be proficient in a foreign
language and modern Information technology. When the students leave campus,
we hope to have an international perspective, comprehensive development of
all-round moral, intellectual, physical, and aesthetic grounding with a hard-
working spirit, innovation, and entrepreneurship and develop practical abilities
and communication skills.
• Features
1. Students are free to choose the United States, Canada, Britain, Australia, or
other countries to further their studies. They can willingly choose their paths
according to their needs.
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2. Scholarships are offered by overseas cooperative colleges and
universities, which helps with reducing the cost of acquiring knowledge.
3. The dual degree enhances the core competitiveness of learners and builds
compound talents.
• Teaching content
o Core curriculum: Cambridge IELTS, world economy, international
trade, international trade practice, foreign trade English correspondence.
o Overseas courses: microeconomics, basic writing, introduction to
literary creation, communicative language, interdisciplinary research,
statistics, library application ability, management accounting, financial
management, business policy and strategy research, marketing principles,
business law, business management, Business and society, business
ethics, personal finance, management science.
• Future studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
China. Career paths include government foreign affairs offices, foreign
economic and trade companies, overseas trade, international logistics
companies, international finance, cross-border e-commerce operations,
commercial banks, fund companies, private equity investment companies,
etc.
For graduates who wish to further their studies overseas, they can apply for
below partner colleges and universities:
o Australia: Flinders University / University of South Australia
United Kingdom: University of Hertfordshire / University of the West
of England /University of Northampton
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o United States: Pacific Lutheran University / University of Miami
South Korea: Tong Myong University
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'3+1' International joint program
Environmental Art Design (International Joint Program)
• Future goal
An international perspective is highlighted in the teaching of this major and the
'3+1' model is adopted for the joint training with many partner universities in the
UK.
Our goal is to cultivate innovative and practical design talented individuals who
can engage in landscape design, indoor and outdoor design, and environmental
design and related fields. We also aim to comprehensively develop intellectuals
with all-round moral, intellectual, physical, and aesthetic grounding with a hard-
working spirit who have mastered basic professional theories, theoretical
knowledge, and professional skills in related disciplines. Also, they should be
aware of international design and innovative thinking, and comprehensive
application of knowledge analysis. The ability to solve various problems
encountered in the design of indoor and outdoor environments is also a
significant role that we hope our students will expertly handle when they leave
campus.
• Features
1. Eligible students can directly enroll in a master's degree program at a partner
institution in the UK (Some overseas partner institutions do not require
Portfolio)
2. Many overseas colleges and universities have signed cooperation agreements,
and it is more secure and convenient to study abroad through official channels
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3. It provides a classroom with a Multi-dimensional curriculum structure
and a combination of traditional art and innovative design.
• Teaching content
o Core curriculum: foreign architectural history, Chinese architectural
history, residential space design, interior design principles, introduction to
environmental art design, Chinese and foreign design history,
environmental engineering, material science, ergonomics, interior
decoration drawing, public space design, interior thematic design,
Building decoration project management and budget, green environment
art design.
o Practical courses: sketching/color sketching, interior decoration
drawing training, decoration material market research, environmental
design CAD comprehensive training, indoor three-dimensional renderings
comprehensive training, house model making co-training, living space
plan design, decoration structure and construction technology
comprehensive training, Indoor public space scheme design, indoor
thematic scheme design.
Overseas courses: Vary with majors and overseas cooperative colleges
selected.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
of China. Career paths include real estate development companies, interior design
companies, land resources and planning bureaus, architecture, environmental
design institutes, convention, and exhibition design companies, responsible for
real estate planning and design, interior decoration design, architectural exterior
decoration design, landscape design, furniture design, display design, urban
planning, municipal design, and other work.
For graduates who wish to further their studies overseas, they can apply for below
partner colleges and universities:
o United Kingdom: The University of the West of England /
University of Wales Trinity Saint David
International Economics and Trade (International Joint Program)
• Education goal
An international perspective is highlighted in the teaching of this major and the
The '3+1' model is adopted for joint training with many partner universities in
the UK. It aims to cultivate all-round moral, intellectual, physical and aesthetic
grounding and provide a solid foundation in economic theory, basic knowledge,
and skills in international trade. Subsequently, the program imparts strong
English application skills, makes learners familiar with international trade rules
and practices and China's foreign trade policies and regulations. Besides, they
will also have the skills to solve practical problems in international business
under the conditions of an open economy, with an international perspective, and
engage in international economic trade, cross-border e-commerce, and
international investment in foreign economic and trade ministries. The learners
will also be competent in managing foreign-funded enterprises, multinational
companies, and government agencies. Besides, they will be high-quality
application-oriented talented intellectuals in business operations such as
decision-making, operation management, investigation, and research.
• Features
1. The UK has global high-quality education standards and high social
recognition.
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2. Undergraduate time master's degree, enjoy a meager time and cost of
studying abroad to obtain a master's degree.
3. After graduation, you can get a 2-year PSW working visa with more
job opportunities.
• Teaching content
o Core curriculum: Cambridge IELTS, world economy, international
trade, international trade practice, foreign trade English
correspondence, international settlement, international marketing,
international cargo transportation, international business law
o Practical courses: Cross-border e-commerce, foreign trade
documents, comprehensive training of international trade skills, ERP
sand table simulation operation, comprehensive training of cross-
border e-commerce.
o Master's courses: Vary with majors and overseas cooperative colleges
selected.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
China. Mainly engaged in government foreign affairs offices, foreign
economic and trade enterprises, overseas trade, international logistics
enterprises, international finance, cross-border e-commerce operations,
commercial banks, fund companies, and private equity investments in
the directions of global market development, foreign trade business
transactions and cross-border e-commerce. Graduates who wish to
further their studies overseas can apply for the program in partner
colleges and universities below:
o United Kingdom: University of Northampton / Trinity St David's
University of Wales/ De Montfort University / the University of the
West of England
Domestic Specialization Program
Financial Management (Certified Tax Agents Program)
• Major Overview
This program aims to provide Tax administration talents for The Belt and Road
Initiative. It responds to the call for taxation system reform, led by the China
Certified Tax Agents Association
• Educational goal
Based in the Guangdong-Hong Kong-Macao Greater Bay Area, the goal of this
major is to cultivate professional application-oriented technical talents qualified
to work in the field of taxation, auditing, economic management departments,
fiscal and taxation agencies, and profit enterprises and non-profit organizations.
It provides competent graduates in accounting, tax agency, tax planning, and
financial management-related work. The professionals from the institutions also
have an exceptional mastery of basic knowledge in economics, management,
law, computer applications, and financial management, and to have developed
practical skills and communication skills such as tax collection and management,
corporate tax management, tax planning, accounting, financial management, and
financial analysis.
•
Features
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1. Taxation policy frequently changes, making tax agents one of the least
available talents in China.
2. The teaching content combines economics, management, law, and other
disciplines, including tax planning, tax accountant examination, customs
clearance courses, and taxation training courses. Acquisition of compound
talents is in high demand in today's job market.
3. The degree of overlap between the learning content of the tax
accountant course and intermediate accounting practice, intermediate
financial management, and intermediate economist is as high as 60%-90%,
making it less difficult to obtain relevant certificates
4.In our monthly masterclasses, students have plenty of opportunities to
receive guidance in career planning from university professors, industry
directors, lecturers in tax practice.
• Teaching content
o Core curriculum: Economics, basic accounting, finance, financial
accounting I, financial accounting II, tax law, management accounting,
intermediate financial management, etc.
o Featured courses: Management, corporate financial analysis, tax
accounting, investment, tax-related service practice, tax inspection, tax-
related service laws, tax assessment, tax planning and tax declaration,
advanced financial management.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
China. Career paths include accounting, finance, finance, taxation, auditing, and
other industries. The graduates can competently handle corporate internal audits,
bank financial planning, investment company management, financial analysis,
budget management, tax administration, among other significant roles.
Musical Performance (Guangdong-Macao Economic and Trade Talents Joint Training
Program)
• Major overview
We build a platform with the Guangdong-Hong Kong-Macao Greater Bay Area
Economic and Trade Promotion Association to explore high-quality educational
and teaching resources and offer the most advanced professional courses and
practical courses that closely meet market needs. Graduates can apply for
employment or entrepreneurship in Macao.
• Educational Goal
This major is designed to cultivate individuals who are talented in international
economy and trade, who are in line with international standards, have
comprehensive development of moral, intellectual, physical, and artistic
standards. They should also have a global vision, an innovative and
entrepreneurial spirit, have strong practical skills. Students should
systematically master the basic theories, basic knowledge and methods of
economics and international economics and trade, understand and grasp the
operating mechanisms and development laws of domestic and foreign
economic and trade, be familiar with domestic and foreign economic and trade
rules and practices, and be proficient in a foreign language and modern
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They also become experts in information technology, with good communication
and coordination skills, capable of organizing and managing international
economic and trade activities, and capable of global market development,
import and export business operations, and cross-border e-commerce operations
management.
• Features
1. The faculty of 1/3 professional courses and practical courses are composed of
local professors, industry scholars, and corporate executives in Macao.
2. Provide six trips to Macao to participate in a professional-related internship
projects and participate in professional courses customized by local universities.
3. After graduation, students can go to Macao to study for a master's degree,
recommend to Macao for employment, use Macao's local resources and the
platform of a pan-Portuguese speaking country to start their own business.
4. The business platform of the Greater Bay Area is jointly operated by Macau
local enterprises, teachers, and students.
• Teaching content
o Core Curriculum: World Economy, International Trade, International
Trade Practice (Bilingual), International Settlement, International
Marketing, International Commercial Law, etc.
o Joint training course: Introduction to Special Economic Zone Financial
Investment, Laws and Regulations, International Economic Cooperation,
International Business Etiquette, News and Media Exhibition Operation,
and Management, Greater Bay Area Development and Opportunities,
Cross-border E-commerce, Foreign Trade English Correspondence
(Bilingual) Joint Training Practice I, II, III.
• Further studies and career development
Graduates of this program can apply for a master's degree program at a university
in Macao to continue their studies or choose to work in or outside of China. Also,
they can engage in foreign trade management work in the government's foreign
trade-economic management department, foreign trade business and international
market development work in large foreign trade companies, and cross-border e-
commerce work. Besides, they can apply for employment or entrepreneurship in
the Macao Special Administrative Region.
Digital Media Technology (Electronic Competitive Sports Program)
• Major Overview
As the most competitive e-sports brand in China, Supergen-Edu is a strategic
partner of Tencent's e-sports. As part of Supergen Group, like EDG Club, it
processes top-notch teachers in the industry, e-sports industrial park, and
employment opportunity. While in school, Students can apply for the
vocational qualification certificate for E-Sports Operator and E-Sports
Player.
• Educational Goal
This major is market-oriented, serving the regional economy of the Guangdong-
Hong Kong-Macao Greater Bay Area. It aims to promote comprehensive
development of all-round moral, intellectual, physical, and aesthetic grounding
with a hard-working spirit in students. It broadens students' horizons, equips them
with the ability to communicate better, enable them to adapt to the development
of the digital age and the information society, helps students to master the
application of digital content creation and production-related software
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and hardware. It also enriches the learners' knowledge of the e-sports industry,
allows for innovative thinking, and cultivates their observation for the
industry's future. It prepares students to serve in event planning, event
organization and execution, e-sports directing, video production, film, and
television planning, or assume a technical role in media and related cultural
fields.
• Features
1. We are one of the first undergraduate colleges offering e-sports majors in
Guangdong Province. You can fulfill your e-sports dream with the help of our
outstanding teachers.
2. We have worked with industry experts to compile the first set of e-sports
textbooks. Textbooks are certified as the ' 13th Five-Year Plan Innovative
Model Textbook for General Higher Education.'
3. An interest-oriented core curriculum of the e-sports industry has been added
to the digital media technology curriculum to boost students' motivation to
learn and future employment competitiveness.
4. Regular college leagues are held, where students can assume operations,
planning, choreography, commentary, refereeing, and other e-sports
posts. Students regularly participate in online practical activities based on
actual projects of the company to accumulate work experience in e-sports.
5. To improve internship and employment opportunity, we have teamed up with
Tencent E-Sport to organized E-sports education and employment Alliance.
More than seventy leading enterprises are members of the alliance. We have
also set up the Shanghai internship base (Shanghai International New
Cultural and Creative E-sports Center), integrating international e-sports
event center, e-sports industry headquarters, e-sports industry incubator,
animation industry, etc.
• Teaching content
o Core Curriculum: computer programming, database system principles
a n d applications, digital audio and video processing technology, 3D
modeling and animation, computer graphics, game architecture design,
virtual reality technology, digital photography and videography, computer
graphics, and image processing.
o Featured Courses: e-sports development history, e-sports user analysis,
e-sports IP operations, introduction to e-sports, e-sports event content
production, e-sports online practice, e-sports event practice.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
of China. Career paths mainly include television, print advertising, animation
production, and other information media fields are responsible for film and
television post-production, content operation management, computer networks
development and operation management, multimedia systems, content
production and operation, event planning, organization, and execution, and
guidance in the e-sports industry chain, editing, and broadcasting, marketing,
business promotion, etc.
Music Performance (Guangdong-Macao performing arts talent joint training class
• Major review
Through the joint training of the Guangdong-Hong Kong-Macao Greater Bay
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Area Economic and Trade Promotion Association, this major offers international
music courses and provides a platform for various music creation
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performances. Students enjoy the mentoring teaching of music artists.
Graduates can apply for Macao Employment or entrepreneurship.
• Educational Goal
This major aims to cultivate the comprehensive development of moral,
intellectual, physical, and artistic, with modern aesthetic awareness, love of
cultural and artistic careers, high-level music performance ability, and cultural
and artistic accomplishment. It also focuses on the systematic mastery of
music performance, theory, knowledge, and solid music performance ability,
enabling learners to engage in professional music involving senior applied
professionals with innovative spirit in performances, national music education,
and club music organization management. Among music performance
workers, there are both high-level soloists (singers) and actors who participate
in music performance activities as an ensemble, chorus, or accompaniment in
various levels role of teams.
• Features
1. The Artist-in-Residence Program-All teachers at the International Education
College come from masters and professors in music and national actors and
principal performers from China's top orchestras. They have profound teaching
experience, performance history, and superb teaching skills. In the professional
field and life direction, we will give students scientific and correct guidance and
expand the network resources and lead the students to advance with leaps and
bounds.
2. Instructor-inherited education-a teaching form that combines masters and
professors with diverse and vivid teaching content and tailor-made courses for
students according to their aptitude. Give full play to the efficiency of small
class classrooms, enhance students' enthusiasm, and interact with teachers and
students. Through the five teaching systems of 'testing, learning, practicing,
testing, and evaluation,' students can improve their music literacy and polish
skills and enjoy music edification. Featured music competitions-regularly invite
domestic and foreign music artists and singers to hold music salons, allowing
students to broaden their horizons, experience international music concepts, and
deepen their understanding of music through face-to-face communication, and at
the same time allow students to gain more with more performance opportunities,
outstanding students can recommend entering domestic and foreign music
professional competitions to connect the professional music path.
• Teaching content
o Core Curriculum: Acoustics, Chorus training, Conductor training, Piano
foundation, Vocal music foundation, Impromptu accompaniment practice,
Dance foundation, Innovation, and entrepreneurship foundation.
o Joint training courses: Italian, Sight-singing training, listening
training, chorus practice, Conducting practice, Art practice, Folk dance,
Band arrangement technique, Music salon, and Training in Macao.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and overseas universities to continue their studies or choose to work at home or
abroad. They not only can serve as music teachers in various schools, art
museums, cultural palaces, educational institutions but also in the daily music
and cultural life of the masses, performing arts groups, film, and television
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media, communities, and other musical performers engaged in music performance, training,
planning, organization, and management of music workers.
Visual Communication Design (Sino-Italian Bilingual Art Talent Joint Training Program)
•Major overview
We have signed a cooperation agreement with eight foreign art academies.
Professors from many top academies led by the Venice Academy of Fine Arts
will teach in person. Students can enjoy the international classrooms of
international art masters without going abroad.
• Educational Goal
Based in the Guangdong-Hong Kong-Macao Greater Bay Area, the goal of this
major is to cultivate application-oriented technical talents qualified to work in
the field of graphic design, decoration design, advertising design, digital
design, project management are competent in visual design, engineering
production. We focus on cultivating students' core abilities of 'learning,
application, expression, cooperation, and innovation,' and implement general
education, professional education, practical innovation education, and provide
enterprises with visual communication design concepts and application needs.
• Features
1. Based on the official background of cultural and artistic exchanges between
China and Italy, this major set up courses following EU education standards and
integrates the unique advantages of China and Italy to build a training program.
2. Students do not need to go abroad. The college introduces teachers from
famous Italian schools to establish high-quality overseas education resources
and cultivate design talents who master international design concepts.
3. Four test sites for Italian CILS, CELI, PLIDA, IT, 600 Italian, 200 master
courses, and 40 practical training courses, sufficient course equipment will
benefit students a lot.
4. Regularly invite well-known experts in the design industry to come to our
school to hold lectures, art exhibitions, and portfolio guidance to provide students
with more learning and work exhibition opportunities.
• Teaching content
o Core Curriculum: Italian, work Guidance, symbols, graphics and text,
signs and colors, layout and formatting, display and furnishings,
publishing and packaging, graphics and images, brand image.
o Featured Courses: Work Guidance, printing, production,
photography foundation, communication and planning, creative
copywriting, commercial illustrations, bookbinding design.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
China. They can play roles like digital media art planning, film, and television
animation designer, graphic designer, design managers and editors of TV
stations, animation production companies, electronic audio, and video
publishing
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houses, Internet companies, multimedia application development, production companies, design
services, consulting companies, advertising companies, and film and television media. What's
more, Students can choose to participate in internships at Milan Design Week, Milan Fashion
Week, and Milan Handcraft Art Exhibition during graduate school.
Visual Communication Design (New Media Entrepreneurship Program)
• Major Overview
The courses of this program prioritize heuristic teaching, taking into account the
design ability of entrepreneurship and business acumen and the era of the
eyeball economy. It also focuses on new art, new tools, new spaces, and new
media. Students can acquire keen design thinking, new media operations skills,
teamwork, and hands-on skills. They are also well prepared to learn and
practice entrepreneurship across different fields.
• Educational Goal
We aim to promote comprehensive development of all-round moral,
intellectual, physical, and aesthetic grounding with a hard-working spirit in
students. It is designed to meet the needs of the international job market. We
focus on cultivating students' core abilities of 'learning, application, expression,
cooperation, and innovation' and implement general education, professional
education, and practical innovation education. Applying this professional
knowledge in graphic design, decoration design, advertising design, digital
design departments to engage in various designs and having innovative spirit,
strong practical ability, executive ability, and leadership skill is what we hope
for our students when they leave the campus.
• Features
1. Capability --- The adoption of Innovative design thinking and International
business visual design thinking facilitated a more robust landing and
applicability for this major's brand design and commercial design.
2. Marketing ability --- This major integrates the building and
contemplating of business and branding. Advanced courses such as sales
psychology, behavioral psychology, and enneagram psychological application
have been added to the curriculum, incorporate 'strategic thinking' in Visual
Communication Design.
3. Leadership --- The ability to review the team and personal development path!
High-level corporate courses such as leader lP shaping, mission speech, and
roadshow training have been set up to continue to learn in the massive
competition of innovation and entrepreneurship in the future.
4. Influence --- To adapt to the design language expression of the global
'post 5G' era, and keep pace with the modern business mainstream culture, elite
corporate training courses such as international brand IP rapid manufacturing,
short corporate video and live channels, business model design principles,
financial statement analysis and investment, philosophy, and values have been
set up. It also helps foster international perspective and innovative and
entrepreneurial abilities.
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• Teaching content
o Core Curriculum: symbols and symbols, graphics and text, logos and
colors, layout and layout, display and furnishings, publishing and
packaging, graphics and images, branding and image, commercial
illustrations.
o Featured Courses: Introduction to Internet Communication, New Media
Operations, Film, and Television Editing, Entrepreneurship Planning and
Business Model, Entrepreneurship Management and Entrepreneurship
Financing, Innovation and Entrepreneurship Training, Art Practice,
Creative Workshop.
• Further studies and career development
Graduates of this program can apply for a master's degree program at domestic
and foreign universities to continue their studies or choose to work in or outside
of China. Career paths mainly include graphic designers, film and television
advertising post-processing, art direction, product packaging designers, clothing
designers, digital media design, creative director, and teaching researcher in
such industries as media websites, enterprises and institutions, public relations
companies, exhibitions, printing presses, and education industry. Graduates can
also find employment or start their own businesses in cultural, advertising and
marketing, film and television media, new media, creative industry, among other
activities.
#Educational Goal
#Major overview
#Features
#Teaching content
#Featured Courses
#Overseas courses
#Joint training courses
#Further studies and career development
